RSJ & Co.

RHEA is a fast-growing, Mumbai-based contemporary fashion jewellery and accessories brand dedicated to fun, bold design across every category: necklaces, bracelets, bangles, cuffs, rings, and earrings. Our colourful collections of everyday and statement pieces are created to ensure you stand out, no matter the occasion. Combining materials such as crystal, glass, pearls, agates, and resin, RHEA jewellery is aesthetically arresting, as unique as the person who carries it.

Currently, RHEA seeks an Operations Manager to support the company’s growth and further expand RHEA’s footprint domestically and abroad. The candidate is expected to have prior experience in operations, ideally with pre-existing relationships with stockists in the fashion and jewellery categories. Reporting directly to the founder, this position will be critical to further establishing the brand’s own direct sales channels, including e-commerce, as well as growing distribution in retail outlets nationally and beyond.

KEY RESPONSIBILITIES

• Identify and build relationships with stockists domestically and abroad; grow wholesale distribution in existing and new cities
• Merchandise, present and sell collections to buyers and retail partners; increase sales volume and profitability of collections
• Negotiate terms with wholesale and independent accounts, including exclusivity agreements
• Manage all customer relations and weekly reporting from retail partners; identify key sales drivers; oversee stock and replenishment
• Closely monitor and analyze sell-through of all accounts to effectively forecast and react proactively; create consistent feedback loop
• Work with internal team to develop assets to increase brand awareness and co-marketing opportunities with key accounts
• Develop retail and pricing strategies for new merchandise, as well as plans to clear excess inventory; determine appropriate promotions and offers across all retail channels
• Oversee RHEA’s own e-commerce operations, ensuring streamlined order and fulfillment
• Serve as day-to-day point of contact for all stores (online and offline); educate their teams on the RHEA brand to ensure consistency of message to end-consumers
• Plan events, trunk shows, previews, and participation in trade fairs and consumer exhibitions to further drive sales in traditional and non-traditional outlets
• Identify opportunities for increased brand integration and inclusion at the retail level – displays, merchandising, and point of sale; ensure brand is correctly represented
• Support accounts to ensure information is correct and invoices are sent in a timely manner; ensure order delivery dates are met
• Streamline sales process; establish new protocols and programs to ensure efficiency and orderliness from initial contact through delivery and reporting
• Identify and pursue opportunities for business growth through new product introductions, new markets, and increased penetration within existing accounts

QUALIFICATIONS

• Professional, enthusiastic, and self-motivated, with a track record of developing lasting buyer relationships and achieving sales targets; at least three (3) years’ experience required
• Excellent communication and negotiation skills, with a keen understanding of how to balance and benefit the needs of the brand with those of the retail partner
• Relationships within and knowledge of the fashion, jewellery, and accessories categories is essential
• Analytical and results-oriented, able to identify calculated risks and make decisions without constant supervision
• Ability to manage multiple stakeholders, including internal leadership and reports, as well as external retail partners
• Skilled in relevant retail programs and reporting, with prior experience in managing e-commerce preferred

RHEA seeks a Sales & Marketing Manager, reporting directly to the company’s Founder, to further develop the RHEA brand and increase top-of-mind awareness and positioning domestically and abroad. The ideal candidate will be ambitious, entrepreneurial, creative, and resourceful – a self-starter who can define and execute 360-degree, results-oriented campaigns across public relations, advertising, partnerships, influencer engagement, events, and social media. Overall, this role is crucial in providing both strategic and tactical direction throughout the entire brand and marketing function, and will be supported by third-party vendors and new company recruits as necessary.

• Sales & Business Development
o Identify and build relationships with stockists domestically and abroad; grow wholesale distribution in existing and new cities
o Merchandise, present and sell collections to buyers and retail partners; increase sales volume and profitability of collections
o Negotiate terms with wholesale and independent accounts, including exclusivity agreements

• Brand Identity & Positioning
o Provide point-of-view on brand creative and collateral, supporting the company’s founder and creative director as required
o Further define brand essence and ensure consistency of image and message across all consumer touchpoints; protect and maintain integrity of the brand
o Manage the brand’s website and e-commerce destination, as well as spearhead monthly email newsletters; work with external vendors to bring project to fruition
o Oversee photoshoots, seasonal collections statements, product naming and descriptions; identify and work with external resources as necessary

• Social Media
o Define and implement integrated social media strategy across relevant platforms including Facebook, Instagram, Twitter, Tumblr, and Pinterest; identify and prioritize new and relevant channels
o Develop monthly editorial content calendar to ensure a consistent cadence of publishing, considering both brand news and seasonal consumer moments; oversee social media freelancer who will manage publishing and channels
o Identify and develop relationships with key digital influencers and bloggers; suggest and implement innovative programs with such sites and individuals
o Spearhead promotional activity within social; create and manage channel-specific contests and promotions

• Public Relations & Influencer Engagement
o Identify out-of-the-box PR opportunities reflecting the brand’s creative roots to gain traction among consumers, media, and retailers
o Cultivate relationships with long-lead, short-lead, mainstream media, trade, and blogs, to secure product placement, news stories, and brand features
o Build relationships with key stylists and influencers to foster placement of RHEA jewellery and accessories within the entertainment community and among celebrities
o Oversee relationship-building activities including editorial gifting and influencer seeding; drive placement in fashion news and seasonal trend stories
o Develop PR toolkit including all relevant assets (e.g., fact sheets, brand messaging, look books, bios, product imagery); update on an ongoing basis
o Manage and respond to media inquiries; draft and edit press releases and statements on behalf of company spokespeople
o Work with in-house team to devise mutually-beneficial PR programs with select retailers and/or brands and designers in adjacent categories of interest (e.g., fashion)

• Partnerships & Events
o Identify unique partnership opportunities with likeminded brands and influencers to drive growth among new and existing consumers
o Support internal sales team on trunk shows and in-store or private events as needed
o Determine and facilitate integration opportunities within existing consumer-oriented programs such as fashion shows, television series, and university events

• Advertising & Acquisition Strategy
o Define immediate and long-term advertising strategy including co-op opportunities with key retailers, and digital activity such as paid search, SEO, and affiliate marketing
o Develop customer acquisition, loyalty, and retention strategies

QUALIFICATIONS

• Graduate in business or marketing with a proven track record of success in a fashion, media, or consumer brand environment; minimum 3 years of experience
• Superior communication and writing skills required; the ability to understand, help define, and articulate the brand is essential
• Proactive, creative thinking with a keen ability to execute efficiently; excellent organizational skills needed to stay on track and pursue solutions without constant supervision
• Analytical and results-oriented, able to identify calculated risks and make decisions
• Understanding of the fashion landscape with a focus on brand-building and positioning
• Existing contacts within all relevant media including fashion, travel, design, and general consumer lifestyle preferred
• Must demonstrate sound judgment, discretion, and an affinity for the business of fashion and jewelry, as well as traditional and new media
• Ability to manage multiple stakeholders, including internal leadership and reports, as well as third-party agencies and vendors

All interested candidates can send in their resumes to rima@shoprhea.com with the job profile they are applying for as the subject. (Emails with incorrect subject names will not be considered).

LOCATION

Mumbai

WEBSITE

www.shoprhea.com

TWITTER

rheajewellery