Inceptra Lifestyle

Looking for someone to join our upcoming men’s wear brand team as a Marketing & Content Manager.

Job Description:

Develop market strategies to gain market share and achieve top and bottom line targets
for the brand.
 Design effective and innovative integrated marketing campaigns across mediums like
Digital and Print.
 Initiate research for concept testing, post launch, creative recall and product efficacy
dipsticks for insight mining to develop consumer segment specific initiatives.
 Develop a marketing strategy for brand awareness to increase commercial results and
engage audience and clients on a variety of platforms.
 Identify new business opportunities, at a market and client level.
 Innovative use of social networking channels to generate traffic and brand awareness
and to break in to new markets.
 Leverages analysis and insight to develop comprehensive annual communication plans,
including setting annual communication objectives and strategies for the business.
 Evaluates messages and creative against brand strategy to ensure consistency.
 Manages multiple communications activities, including technical and/or promotional
writing and design, audio and video production and development and management of
digital communications channels, including websites, media relations and vendor
relationship management.
 Analysing advertising campaigns and monitoring brand communication quality.
 Monitor the reactions of customers and retail outlets to new product launches and
brand initiatives.
 May be required to travel extensively in order to prepare new store openings.
 Oversee the public relations of the brand and co-ordinate with external stake holders for
the same.
 Ensures that information in all marketing communications channels, including print,
audio/video and social/digital, is accurate and issued on a timely basis.
 Anticipates potential issues that may arise and proactively communicates and develops
plans to manage.
 Will be closely working with Creative Team and Retail Store Teams.

All interested candidates can send in their resumes to rohan@inceptralifestyle.com with FASHION JOBS INDIA as the subject. (Emails with incorrect subject names will not be considered).

WEBSITE

TWITTER

weareminizmo