Inceptra Lifestyle

Looking for someone to join our upcoming men’s wear brand team as a Marketing & Content Manager.

Job Description:

Develop market strategies to gain market share and achieve top and bottom line targets
for the brand.
 Design effective and innovative integrated marketing campaigns across mediums like
Digital and Print.
 Initiate research for concept testing, post launch, creative recall and product efficacy
dipsticks for insight mining to develop consumer segment specific initiatives.
 Develop a marketing strategy for brand awareness to increase commercial results and
engage audience and clients on a variety of platforms.
 Identify new business opportunities, at a market and client level.
 Innovative use of social networking channels to generate traffic and brand awareness
and to break in to new markets.
 Leverages analysis and insight to develop comprehensive annual communication plans,
including setting annual communication objectives and strategies for the business.
 Evaluates messages and creative against brand strategy to ensure consistency.
 Manages multiple communications activities, including technical and/or promotional
writing and design, audio and video production and development and management of
digital communications channels, including websites, media relations and vendor
relationship management.
 Analysing advertising campaigns and monitoring brand communication quality.
 Monitor the reactions of customers and retail outlets to new product launches and
brand initiatives.
 May be required to travel extensively in order to prepare new store openings.
 Oversee the public relations of the brand and co-ordinate with external stake holders for
the same.
 Ensures that information in all marketing communications channels, including print,
audio/video and social/digital, is accurate and issued on a timely basis.
 Anticipates potential issues that may arise and proactively communicates and develops
plans to manage.
 Will be closely working with Creative Team and Retail Store Teams.

All interested candidates can send in their resumes to with FASHION JOBS INDIA as the subject. (Emails with incorrect subject names will not be considered).